While back-to-school is the last thing on kids’ minds right now parents are prepared to take local retailers by storm with the latest school supply list. Yet they’re doing so with an eye toward the bottom line. The June 2012 BIGInsight™, Monthly Consumer Survey, reported that 80.4 percent of people with school-aged children plan to curb this year’s school supply spending due to the current economic climate. While parents may have the best intentions, they were still set to spend approximately $603.63 on school supplies clothes, shoes and electronics in 2011, according to BIGresearch®, Consumer Intentions & Actions® Survey (July 2011).
Ross Medical Education Center (RMEC) with campuses in Michigan, Indiana, Ohio and West Virginia has a plan to help families by holding its very first Build-A-Backpack Drive. Items collected will be used to benefit area school children at 22 Ross locations.
“Our campuses have supported local schools in many ways, from participating in wellness clinics to adopting school families during the holidays,” said Shibu Thomas, EVP Marketing & Admissions, ROSS. “The Build-A-Backpack Drive marks first time we’ve teamed up to benefit hundreds of kids simultaneously.”
Donate to the Build-A-Backpack Drive
If you’d like to donate to the RMEC Build-A-Backpack Drive can drop off the items at their local campus Monday – Thursday from 8:00 a.m. – 8:00 p.m. and Friday from 8:00 a.m. – 4:00 p.m.
Campus locations and their partners are available by clicking here.
Ross In Your Community
The Build-A-Backpack Drive is just one example of how Ross actively serves its many communities. The campuses participate in a variety of events throughout the year to benefit hospitals, women’s shelters, animal shelters, blood banks, soup kitchens and more. In March of this year, all campuses donated more than 21,000 items to local food pantries. In addition the school has supported a myriad of national organizations such as the American Red Cross, American Cancer Society, Boys and Girls Clubs of America, Habitat for Humanity, and United Way.
News Coverage of the Build-A-Backpack Drive
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